Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make […]
Culture
There’s now a good people research company.
Since childhood, I’ve been fascinated by the story we tell ourselves about the world. I’ve come in recent years to
There’s now a good people research company. Read More »
There are 5 gestures of trust.
We spent two years (from 2015-2017) with the Better Business Bureau exploring what today’s consumers feel is a “better business.”
There are 5 gestures of trust. Read More »
Brands are cultural symbols.
When you think of your company, it means something specific to you. That interpretation in your mind is your “brand”
Brands are cultural symbols. Read More »
You can read the room for the social code.
Every group has a social code. Sometimes it’s called the “unwritten rules of conduct” and sometimes it’s called plain “culture.”
You can read the room for the social code. Read More »
Your “mental frames” may make you scamable.
Ever gotten an email offer, a phone call, or seen an ad that didn’t feel right to you, or seemed
Your “mental frames” may make you scamable. Read More »
Knowing nothing is a high art.
Seems that in the “information” age we all should be rushing to accumulate knowledge. Right? After 30 years of looking
Knowing nothing is a high art. Read More »
There’s only one story that matters.
The goal of social research is to understand why groups of people think and behave as they do. Social structure,
There’s only one story that matters. Read More »
Saving customer rapport in the age of the machine
Arguably the hottest thing in marketing right now is the use of machine learning /AI to identify primary customers and
Saving customer rapport in the age of the machine Read More »
Looking for loyalty in all the wrong places
Most organizations consider brand loyalty to be the brass ring. It means increased lifetime customer value, savings on customer acquisition
Looking for loyalty in all the wrong places Read More »