Capabilities
Designed for insight-driven brands.
Brand & Communications Research
- Brand Awareness & Familiarity Survey
- Brand Image & Equity Tracker
- Brand Health Monitor
- Brand Personality or Archetype Survey
- Advertising Pre-Test (Copy Test)
- Advertising Post-Test (Campaign Evaluation)
- Concept Test for Messaging
- MaxDiff (Best-Worst Scaling)
- Implicit Association Test (IAT)
- Brand Equity Valuation Studies
Product, Service & Concept Development
- Concept Test / Idea Screening
- Monadic Test
- Sequential Monadic Test
- Comparative Concept Test
- Feature Prioritization Survey
- MaxDiff
- Conjoint Analysis (Choice-Based Conjoint, Adaptive CBC)
- Van Westendorp Price Sensitivity Meter
- Gabor-Granger Price Test
- TURF Analysis
- Prototype / In-Home Usage Test (IHUT) Follow-Up
Advertising, Messaging & Creative Optimization
- Ad Recall & Recognition Survey
- Copy Testing (Pre-Launch)
- Post-Exposure Tracking
- A/B Testing (Experimental Design)
- Implicit Reaction Time Testing
- Eye-Tracking or Heatmap-Assisted Surveys
- Emotion Coding / Facial Coding Integration
Customer Experience, Satisfaction & Loyalty
- Customer Satisfaction (CSAT) Survey
- Net Promoter Score (NPS)
- Customer Effort Score (CES)
- Post-Transaction / Touchpoint Surveys
- Driver Analysis / Key Driver Regression
- Journey Mapping Surveys
- Text Analytics Integration
Market Structure & Segmentation
- Market Landscape Survey
- Needs-Based Segmentation Survey
- Psychographic Segmentation Survey
- Demographic / Firmographic Profiling
- Factor Analysis / Cluster Analysis
- Attitudinal Battery with Typing Tool
Pricing & Value Perception
- Van Westendorp Price Sensitivity Meter
- Gabor-Granger Test
- Conjoint Analysis
- Brand Price Trade-Off (BPTO)
- Discrete Choice Modeling
- Price Ladder Test
Market Entry, Positioning & Opportunity Assessment
- Category Exploration Survey
- Usage & Attitude (U&A;) Study
- Perceptual Mapping / Brand Mapping
- Gap Analysis Surveys
- Market Attractiveness Index Surveys
Employee & Stakeholder Alignment
- Employee Engagement Survey
- Culture & Values Alignment Survey
- Brand-Internalization Survey
- 360° Feedback Surveys
- Pulse Surveys
Reputation, Trust & Social Impact
- Corporate Reputation Survey (RepTrak-style)
- ESG / CSR Perception Survey
- Thought Leadership Perception Survey
- Trust Barometer / Credibility Index Survey
Tracking & Longitudinal Studies
- Brand Tracker
- Customer Experience Tracker
- Advertising Tracking
- Panel Surveys / Community Tracking
- Rolling Cross-Sectional Surveys
Brand & Communications Research
- Brand Association Mapping
- Projective Techniques (storytelling, collage)
- Guiding Narrative® Elicitation
- Laddering / Means-End Interviewing
- Metaphor Elicitation Technique (ZMET)
- Brand Archetype Sorting
- Communication Comprehension Groups
- Emotional Resonance Mapping
Product, Service & Concept Development
- Concept Co-Creation Focus Groups
- Monadic Concept Depth Interviews
- Sequential Concept Testing Groups
- Feature Prioritization Exercises
- Sensory or Usage Clinics
- In-Home Usage Tests (IHUT) + Follow-Up
- Jobs-to-Be-Done Interviews
- Prototyping Workshops
Advertising, Messaging & Creative Optimization
- Storyboard or Animatic Testing
- Copy Comprehension Interviews
- Emotional Playback Exercises
- Video Diaries / Self-Ethnography
- Online Bulletin Boards
- Metaphor and Imagery Sorts
- Moment-by-Moment Dial Testing + Debrief
Customer Experience, Satisfaction & Loyalty
- Customer Journey Mapping Workshops
- Touchpoint Deep Dives
- Critical Incident Technique
- In-Context Observation / Shadowing
- Diary Studies
- Day in the Life Ethnography
- Empathy Mapping Exercises
Market Structure & Segmentation
- Values and Belief Elicitation Interviews
- Guiding Narrative™ Interviews
- Persona Co-Creation Sessions
- Motivational Laddering
- Sorting & Typology Exercises
- Cross-Segment Comparison Focus Groups
- Cultural Theme Analysis
Pricing & Value Perception
- Value Perception Interviews
- Price Sensitivity Laddering
- Trade-Off Group Discussions
- Story Completion Exercises
- Anchoring & Framing Exploration
- Ethnographic Purchase Observation
Market Entry, Positioning & Opportunity Assessment
- Category Exploration Focus Groups
- Cultural Context Interviews
- Unmet Needs Discovery Workshops
- Expert / Influencer Depth Interviews
- Ethnographic Field Immersion
- Role-Playing & Scenario Building
- Opportunity Mapping Workshops
Employee & Stakeholder Alignment
- Internal Culture Focus Groups
- Leadership Depth Interviews
- Guiding Narrative® Elicitation with Employees
- Brand Internalization Workshops
- Values Sorting / Archetype Exercises
- Peer Dialogue Circles
Reputation, Trust & Social Impact
- Trust Elicitation Interviews
- Reputation Focus Groups
- CSR / ESG Reflection Groups
- Stakeholder Narrative Mapping
- Public Perception Ethnography
- Online Forum or Social Media Ethnography
Tracking & Longitudinal Studies
- Longitudinal In-Home Studies
- Digital Ethnography / Online Communities
- Mobile Diary Studies
- Contextual Inquiry
- Participant Observation
- Narrative Retrospective Interviews
- Ethnographic Film or Photo Elicitation
Ready to build insight-driven growth? Drop us line!
