Brand & Communications Research

• Brand Association Mapping
• Projective Techniques (storytelling, collage)
• Guiding Narrative® Elicitation
• Laddering / Means-End Interviewing
• Metaphor Elicitation Technique (ZMET)
• Brand Archetype Sorting
• Communication Comprehension Groups
• Emotional Resonance Mapping

Product, Service & Concept Development

• Concept Co-Creation Focus Groups
• Monadic Concept Depth Interviews
• Sequential Concept Testing Groups
• Feature Prioritization Exercises
• Sensory or Usage Clinics
• In-Home Usage Tests (IHUT) + Follow-Up
• Jobs-to-Be-Done Interviews
• Prototyping Workshops

Advertising, Messaging & Creative Optimization

• Storyboard or Animatic Testing
• Copy Comprehension Interviews
• Emotional Playback Exercises
• Video Diaries / Self-Ethnography
• Online Bulletin Boards
• Metaphor and Imagery Sorts
• Moment-by-Moment Dial Testing + Debrief

Customer Experience, Satisfaction & Loyalty

• Customer Journey Mapping Workshops
• Touchpoint Deep Dives
• Critical Incident Technique
• In-Context Observation / Shadowing
• Diary Studies
• Day in the Life Ethnography
• Empathy Mapping Exercises

Market Structure & Segmentation

• Values and Belief Elicitation Interviews
• Guiding Narrative™ Interviews
• Persona Co-Creation Sessions
• Motivational Laddering
• Sorting & Typology Exercises
• Cross-Segment Comparison Focus Groups
• Cultural Theme Analysis

Pricing & Value Perception

• Value Perception Interviews
• Price Sensitivity Laddering
• Trade-Off Group Discussions
• Story Completion Exercises
• Anchoring & Framing Exploration
• Ethnographic Purchase Observation

Market Entry, Positioning & Opportunity Assessment

• Category Exploration Focus Groups
• Cultural Context Interviews
• Unmet Needs Discovery Workshops
• Expert / Influencer Depth Interviews
• Ethnographic Field Immersion
• Role-Playing & Scenario Building
• Opportunity Mapping Workshops

Employee & Stakeholder Alignment

• Internal Culture Focus Groups
• Leadership Depth Interviews
• Guiding Narrative® Elicitation with Employees
• Brand Internalization Workshops
• Values Sorting / Archetype Exercises
• Peer Dialogue Circles

Reputation, Trust & Social Impact

• Trust Elicitation Interviews
• Reputation Focus Groups
• CSR / ESG Reflection Groups
• Stakeholder Narrative Mapping
• Public Perception Ethnography
• Online Forum or Social Media Ethnography

Tracking & Longitudinal Studies

• Longitudinal In-Home Studies
• Digital Ethnography / Online Communities
• Mobile Diary Studies
• Contextual Inquiry
• Participant Observation
• Narrative Retrospective Interviews
• Ethnographic Film or Photo Elicitation