Purpose: Partner with your executive team to immerse them in customer experience and our proprietary Guiding Narrative® approach.
Value: Enhance competitiveness in brand building, product innovation, market trust, and thought leadership.
Deliverables: Strategic audits and reviews, executive training and workshops, collaboration for trust remediation.
Billing: Daily rate or monthly retainer.
Purpose: Deliver foundational insight through surveys, focus groups, interviews, and ethnography.
Value: Address messaging, positioning, segmentation, product development, and pricing challenges.
Deliverables: Data and analysis, key insights and recommendations, supporting materials (videos, transcripts, etc.).
Billing: Per project.
Purpose: Use proprietary ethnographic methods to understand and segment audiences by narrative and lived experience.
Value: Build brand equity, trust, and relevance through sustained audience understanding.
Deliverables: Guiding Narratives® and Guiding Personas™, cultural and linguistic insights, communication templates for brand positioning, GTM, and thought leadership.
Billing: Per project + optional monthly/annual retainer.
Purpose: Integrate Guiding Narrative® insights into AI workflows for competitive, customer-centric intelligence.
Value: Empower AI to “think like your customers” for planning, review, and product validation.
Deliverables: AI corpus containing Guiding Narratives®, Personas™, and lived-experience data.
Billing: Monthly or annual subscription.
Purpose: Provide a comprehensive platform for continuous engagement with Guiding Personas™ and AI-driven insight.
Value: Enable immersive dialogue, innovation collaboration, and real-time tracking of brand equity.
Deliverables: Fully implemented AI platform, brand equity dashboard, and customer learning reports.
Billing: Initial research and setup fee + monthly maintenance (based on scope).
Ready to build insight-driven growth? Drop us line!
