Podcast: The only story that matters™
The Only story that matters™ podcast explores The Good People Research Company’s Guiding Narrative® framework for understanding human behavior and the value that it can bring to individuals and organizations.
It’s presented in “deep dive” format where hosts Jason and Serena analyze and discuss the many aspects of Guiding Narrative and how it relates to different parts of our lives. At The Good People Research Company, we believe that humans are defined by the inner narrative that explains to them how the world works and the role they play in it, rather than any other demographic or behavioral factor. We filter the world, and respond to it, based on our Guiding Narrative, Our Guiding Narrative tells us what to value, what to choose, and why. It’s the only story that matters
Welcome Episode: The only story that matters™
The Good People Research Company, a firm specializing in understanding human behavior, introduces the concept of the “Guiding Narrative” – an internal story that individuals create to explain the world and guide their actions. This narrative, formed by a blend of experiences, beliefs, and values, acts as an “instruction manual” for how people interpret information and make decisions, determining what they value and how they interact with others. The company emphasizes that the Guiding Narrative is the most significant factor in shaping individual behavior and, therefore, the key to understanding why people think and act as they do. They offer their expertise in uncovering and analyzing these narratives to help businesses, leaders, and individuals make better decisions and build more meaningful relationships.
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Read our blog post on Guiding Narratives®
Episode: The Five Gestures of Trust
“There are 5 gestures of trust” a framework created by The Good People Research Company for the Better Business Bureau, focuses on the five key gestures that build trust between organizations and their stakeholders. The study found that consumers value businesses that demonstrate honesty, transparency, proactivity, humility, and equity, suggesting that these gestures are crucial for establishing and maintaining trust. The text delves into each gesture, providing definitions and real-world examples, demonstrating how businesses can cultivate a culture of trust by actively embodying these principles. The study concludes that these gestures are interconnected, with equity being the most powerful gesture, requiring an organization to relinquish some power and control in favor of fairness and collaboration.
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Read our blog post on the 5 Gestures of Trust
Episode: Guiding Personas™
The Good People Research Company provides a unique approach to segmenting your customers and employees. Instead of relying on traditional demographic or behavioral segmentation templates, they focus on understanding the “Guiding Narratives®” that shape individual decision-making. Guiding Narratives are internal stories that people tell themselves about the world, guiding their values and choices. The company utilizes ethnographic research, AI, and specialized personas to identify and continually learn about these narratives, allowing businesses to build deeper, more authentic relationships with their audiences by understanding the why behind their actions. This approach aims to create meaningful connections and enhance the effectiveness of brand interactions, ultimately leading to stronger brand loyalty and better business outcomes.
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Read our blog post “Read my Mind” on Guiding Personas™
