It’s Not What You Sell, It’s What You Believe – Bill Taylor – Harvard Business Review

Bill Taylor in HBR points out in many ways what it means to be a tribal leader.  What often distinguishes tribal leaders from ordinary leaders is that tribal leaders understand, consciously or unconsciously, the power of symbols and symbolic action.  Symbols are products of assumptions, beliefs, values, norms, and rituals.  They convey meaning.  They are brands. It’s Not What You Sell, It’s What You Believe – Bill Taylor – Harvard Business Review.