Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make life so much easier! Imagine knowing exactly what your customers or employees are thinking. While we can’t do that (yet), there is a way to get close. The Good People Research Company has an approach that helps you understand why people—whether customers, employees, or even friends—make the decisions they do. It also reveals how they process your actions emotionally and mentally. Imagine This: What if you had a trusted “advisory committee” of customers and
There are 5 gestures of trust.
We spent two years (from 2015-2017) with the Better Business Bureau exploring what today’s consumers feel is a “better business.” First, we sat down with, listened to, and observed a diverse group of 18 consumers in their homes or workplaces in four U.S. cities — Charlottesville (VA), NYC, Atlanta, and Seattle — and had them describe, in-depth, their experiences with companies in daily life, positive or negative. We then later explored the concepts that emerged from these conversations with consumers and businesses across the United States and Canada via survey
Brands are cultural symbols.
When you think of your company, it means something specific to you. That interpretation in your mind is your “brand” as you know it. It’s a symbol that you use to understand and hopefully project the role your company plays in the world.
Knowing nothing is a high art.
Seems that in the “information” age we all should be rushing to accumulate knowledge. Right? After 30 years of looking
Personalization should be personal.
Marketers, UX designers, and product owners have accepted “personalization” as the pinnacle of customer engagement. Customize the customer experience based […]
Expect expectations.
When it comes to delivering value to others, if you know why they do what the do, you can deliver value that
The stories we tell matter.
The stories we tell ourselves and others are more than just a set of events related in an interesting or
There’s only one story that matters.
At The Good People Research Company, we believe the key to understanding human behavior lies in one simple truth: it’s all
