Staying Relevant
If you’re responsible for a brand or organization, allowing that brand or organization to become irrelevant must be among your top three fears. If it isn’t, it should be. Kodak didn’t think it would happen. Nor did Blockbuster. Nor Sears.
Will you be scammed?
Before you begin this article in earnest, I must point out that it discusses a collective research product; what I say going forward represents my own opinions on research a team has conducted, and does not necessarily reflect the opinions or viewpoints of any of the other team members or the research sponsors. I will also add that my interpretation of the research is one of several possible ones. I intend for my thoughts, like the research itself, to be stimulating rather than conclusive.
It’s Not What You Sell, It’s What You Believe – Bill Taylor – Harvard Business Review
Bill Taylor in HBR points out in many ways what it means to be a tribal leader. What often distinguishes tribal leaders from ordinary leaders is that tribal leaders understand, consciously or unconsciously, the power of symbols and symbolic action. Symbols are products of assumptions, beliefs, values, norms, and rituals. They convey meaning. They are brands. It’s […]
