Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make life so much easier! Imagine knowing exactly what your customers or employees are thinking. While we can’t do that (yet), there is a way to get close. The Good People Research Company has an approach that helps you understand why people—whether customers, employees, or even friends—make the decisions they do. It also reveals how they process your actions emotionally and mentally. Imagine This: What if you had a trusted “advisory committee” of customers and
There are 5 gestures of trust
We spent two years (from 2015-2017) with the Better Business Bureau exploring what today’s consumers feel is a “better business.” First, we sat down with, listened to, and observed a diverse group of 18 consumers in their homes or workplaces in four U.S. cities — Charlottesville (VA), NYC, Atlanta, and Seattle — and had them describe, in-depth, their experiences with companies in daily life, positive or negative. We then later explored the concepts that emerged from these conversations with consumers and businesses across the United States and Canada via survey
