Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make life so much easier! Imagine knowing exactly what your customers or employees are thinking. While we can’t do that (yet), there is a way to get close. The Good People Research Company has an approach that helps you understand why people—whether customers, employees, or even friends—make the decisions they do. It also reveals how they process your actions emotionally and mentally. Imagine This: What if you had a trusted “advisory committee” of customers and
Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer types or “archetypes.” Have a prototypical customer that you can envision, and you have a better feel for how to design a product or service that will have value for the idiosyncratic customer and learn how you might communicate with the customer most effectively.Most of the time, personas are developed based on statistical modeling that ferrets out how different data about customers consistently “cluster.” These clusters show, with a level
Brands are cultural symbols.
When you think of your company, it means something specific to you. That interpretation in your mind is your “brand” as you know it. It’s a symbol that you use to understand and hopefully project the role your company plays in the world.
Personalization should be personal.
Marketers, UX designers, and product owners have accepted “personalization” as the pinnacle of customer engagement. Customize the customer experience based […]
There’s only one story that matters.
At The Good People Research Company, we believe the key to understanding human behavior lies in one simple truth: it’s all
