Demos don’t vote
We just had an election in the United States. If you noticed, both major party candidates for president spoke about […]
Storytelling
Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make
Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer
Personas should be based on narratives. Read More »
Brands are cultural symbols.
When you think of your company, it means something specific to you. That interpretation in your mind is your “brand”
Brands are cultural symbols. Read More »
Personalization should be personal.
Marketers, UX designers, and product owners have accepted “personalization” as the pinnacle of customer engagement. Customize the customer experience based
Personalization should be personal. Read More »
There’s only one story that matters.
The goal of social research is to understand why groups of people think and behave as they do. Social structure,
There’s only one story that matters. Read More »