Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer types or “archetypes.” Have a prototypical customer that you can envision, and you have a better feel for how to design a product or service that will have value for the idiosyncratic customer and learn how you might communicate with the customer most effectively.Most of the time, personas are developed based on statistical modeling that ferrets out how different data about customers consistently “cluster.” These clusters show, with a level
