AI – what’s neither said nor heard nor felt
Can AI Ever Truly Understand Human Experience? I had an interesting exchange with ChatGPT that I’d like to share. It’s about […]
Narrative
Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make
There’s now a good people research company.
Since childhood, I’ve been fascinated by the story we tell ourselves about the world. I’ve come in recent years to
Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer
Brands are cultural symbols.
When you think of your company, it means something specific to you. That interpretation in your mind is your “brand”
Your “mental frames” may make you scamable.
Ever gotten an email offer, a phone call, or seen an ad that didn’t feel right to you, or seemed
Personalization should be personal.
Marketers, UX designers, and product owners have accepted “personalization” as the pinnacle of customer engagement. Customize the customer experience based
There’s only one story that matters.
At The Good People Research Company, we believe the key to understanding human behavior lies in one simple truth: it’s all