The World’s Oldest Customer Complaint
Archeologist Sir Leonard Woolley, during his excavation in Ur in the 1920’s and 1930’s, discovered what is thought to be […]
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Customers
There’s now a good people research company.
Since childhood, I’ve been fascinated by the story we tell ourselves about the world. I’ve come in recent years to
There’s now a good people research company. Read More »
There are 5 gestures of trust.
We spent two years (from 2015-2017) with the Better Business Bureau exploring what today’s consumers feel is a “better business.”
There are 5 gestures of trust. Read More »
You can read the room for the social code.
Every group has a social code. Sometimes it’s called the “unwritten rules of conduct” and sometimes it’s called plain “culture.”
You can read the room for the social code. Read More »
Personalization should be personal.
Marketers, UX designers, and product owners have accepted “personalization” as the pinnacle of customer engagement. Customize the customer experience based
Personalization should be personal. Read More »