Four Versions of Reality – Which Drives Your Business?
When you design your product or service, who are you designing for? When you market your product or service, whose
What. And So What.
If you’ve been to school, you’ve been socialized. If you were raised in a family, you’ve been socialized. If you’ve
Don’t Let Questions Get in the Way of Discovery
As a follow up to my last post, I feel it’s important to float the idea that often, very often,
Value is Communicated Many to Many
This post is dedicated to association leaders, a segment of our client base we feel have been, and will continue
Is Your Brand Strategy So 20th Century?
If the 20th century will be remembered for being the “media age,” the 21st century, so far, will be remembered
Conversations
In today’s social and professional tribes — the groups we’re most focused on at Metro Tribal — the “conversation” is
Beware the Dashboard?
Technology is our friend. Technology is also our enemy. It’s value neutral, so how we choose to use it, and
What Are You Measuring — Ala Seth Godin
So important to realize that we measure what we value and what we value is based on what we believe.
Tribal as Constant Amid Social Media Craze
OK. So I’ve read two interesting blog posts about how Twitter and Facebook are simply channels. And that’s it. Communication
Associations and Tribal Leaders
Like many words, the word “tribe” has taken on new meaning in an era where people from around the globe can easily and rapidly cluster around ideas, interests, goals, or even hobbies. Social media has given rise to groups that would otherwise not have been able to form and collaborate for common purpose and reward. Social media at its core is a facilitator of tribal formation and behavior.Professional societies and associations have long been examples of groups which by their very nature represent a clustering of individuals who believe that by joining others who share values and interests they can promote and protect their individual goals and interests. Associations are modern day tribes – collections of individuals bound by common beliefs, values, norms, ritual and interests.
What He Said
Once in a while (OK, really often), someone comes along and says something you always try to say, only they
There’s only one story that matters.
At The Good People Research Company, we believe the key to understanding human behavior lies in one simple truth: it’s all
It’s Not What You Sell, It’s What You Believe – Bill Taylor – Harvard Business Review
Bill Taylor in HBR points out in many ways what it means to be a tribal leader. What often distinguishes tribal leaders from ordinary leaders is that tribal leaders understand, consciously or unconsciously, the power of symbols and symbolic action. Symbols are products of assumptions, beliefs, values, norms, and rituals. They convey meaning. They are brands. It’s […]
The Tribal Thing
In this blog and in our work we talk about tribes, and we talk about tribal leaders. In so doing we are drawing on a couple decades of study and practice in the area of ethnography — the study and explanation of group culture.
