Guiding Narrative® Training & Certification
Immersive workshops and training that introduces Guiding Narrative® into your organization. Teams learn the meaning employees and customers assign to their own behavior.
Ongoing strategic counsel for leaders navigating brand, customer, and organizational questions. We audit the assumptions embedded in your current research and identify where the narrative layer is missing — so you no longer have that quiet uncertainty about your data.
Immersive workshops and training that introduces Guiding Narrative® into your organization. Teams learn the meaning employees and customers assign to their own behavior.
Trained ethnographers conduct immersive fieldwork with your customers and employees, surfacing the Guiding Narratives® that drive their decisions. This insight keeps you constantly equipped to make decisions your organization believes in.
Good People Research conducts proprietary ethnographic research that surfaces how an organization’s employees form their identity and make meaning of life in the organization. That research powers the Guiding Narrative® Plug-In, an AI tool trained on their specific workforce’s lived experience and values. Broader leadership teams can then consult it in real time when facing decisions, strategic pivots, culture shifts, or AI transformations.
The result: Leaders stop guessing how their employees will receive change. A living, research-backed intelligence tool that helps them lead in a way their people can believe in and stay.
Executives ask questions, the plugin responds as or informed by the organization’s Guiding Personas™. The persona definitions, values frameworks, and narrative scoring live invisibly in the knowledge base.
Leader inputs a decision, strategy shift, or change initiative. Plugin surfaces how it’s likely to land against the organization’s specific Guiding Narrative® research — before the decision goes live.
Draft communications run through the plugin. It evaluates alignment with the organization’s Guiding Narrative® and flags where messaging may create resistance or belief gaps.
Teams use the plugin to pressure-test new ideas against what their people actually value — not what they assume they value.
Ready to build insight-driven growth? Drop US A Line!
