Demos don’t vote
We just had an election in the United States. If you noticed, both major party candidates for president spoke about […]
Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make
The World’s Oldest Customer Complaint
Archeologist Sir Leonard Woolley, during his excavation in Ur in the 1920’s and 1930’s, discovered what is thought to be
The World’s Oldest Customer Complaint Read More »
There’s now a good people research company.
Since childhood, I’ve been fascinated by the story we tell ourselves about the world. I’ve come in recent years to
There’s now a good people research company. Read More »
There are 5 gestures of trust.
We spent two years (from 2015-2017) with the Better Business Bureau exploring what today’s consumers feel is a “better business.”
There are 5 gestures of trust. Read More »
Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer
Personas should be based on narratives. Read More »
Brands are cultural symbols.
When you think of your company, it means something specific to you. That interpretation in your mind is your “brand”
Brands are cultural symbols. Read More »
You can read the room for the social code.
Every group has a social code. Sometimes it’s called the “unwritten rules of conduct” and sometimes it’s called plain “culture.”
You can read the room for the social code. Read More »
Your “mental frames” may make you scamable.
Ever gotten an email offer, a phone call, or seen an ad that didn’t feel right to you, or seemed
Your “mental frames” may make you scamable. Read More »
AI’s Wonderfully Human Lesson
No doubt by now you’ve heard something about artificial intelligence (AI) and its most exciting, if not controversial manifestation, “generative”
AI’s Wonderfully Human Lesson Read More »