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The Good People Research Company
  • What we do.
    • Research and Advising
    • Trust analysis and development
    • Podcast and Advisory Series
    • Speaking
    • Training
  • Who we are.
  • GUIDING NARRATIVE®
  • Blog.
  • Good Stuff.
  • Contact.

Staying Relevant

Uncategorized / Craig Honick

Scared? If you’re responsible for a brand or organization, allowing that brand or organization to become irrelevant must be among […]

Staying Relevant Read More »

Feeling heard

Uncategorized / Craig Honick

Can you hear me? If a tree falls in the woods, and no one is there to hear it, does

Feeling heard Read More »

Certainty

Uncategorized / Craig Honick

The Earth does what? In 1543, a strange thing happened: The sun, which had forever revolved around the earth, suddenly

Certainty Read More »

Identity

Uncategorized / Craig Honick

, best selling author and perennial thought provoker, posted something on LinkedIn recently that caught my eye: Pink concludes that

Identity Read More »

Will you be scammed?

Uncategorized / Craig Honick

Buckle up. This is slightly longer (8 min read) than previous posts as it tells a slightly involved but intriguing

Will you be scammed? Read More »

A Transactional or Transformational Life

Uncategorized / Craig Honick

Let’s assume that, like people, some organizations in your life barely register—while others matter deeply. Maybe the ones that matter

A Transactional or Transformational Life Read More »

AI – what’s neither said nor heard nor felt

Uncategorized / Craig Honick

Can AI Ever Truly Understand Human Experience? I recently had an exchange with ChatGPT that left me reflecting on one

AI – what’s neither said nor heard nor felt Read More »

AI – what’s neither said nor heard nor felt

Artificial Intelligence, Authenticity, Culture, Ethnography, Guiding Narrative / Craig Honick

Can AI Ever Truly Understand Human Experience? I had an interesting exchange with ChatGPT that I’d like to share. It’s about

AI – what’s neither said nor heard nor felt Read More »

Demos don’t vote

Beliefs, Community, Narratives, Storytelling, Values, Voting / Craig Honick

In the recent U.S. election, both major presidential candidates focused on winning over different groups of people based on things

Demos don’t vote Read More »

Read my mind.

Authenticity, Brand, Culture, Ethnography, First-Party Data, Guiding Narrative, Segmentation, Storytelling, Trust, Values / Craig Honick

Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make

Read my mind. Read More »

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More things we've learned . . .

  • Staying Relevant
  • Feeling heard
  • Certainty
  • Identity
  • Will you be scammed?
  • A Transactional or Transformational Life
  • AI – what’s neither said nor heard nor felt
  • AI – what’s neither said nor heard nor felt
  • Demos don’t vote
  • Read my mind.

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