Craig Honick, founder and CEO of The Good People Research Company, has delivered keynote talks across the U.S., as well as in international conferences for consumer trust in Sao Paolo and London. His talks focus on:

1. Title: The Only Story That Matters™: How internal, mental narratives — called “Guiding Narratives®” — determine individual and group behavior and are the keys to human connection.
   
   
2. Title: The 5 Markers of Trust: How trust is formed between individuals and organizations through identifiable “gestures” the organization extends.
   
   
3. Title: Branding is a Cultural Event: How a brand becomes relevant when the marketplace decides to use the brand as a cultural symbol.