We just had an election in the United States. If you noticed, both major party candidates for president spoke about wooing demographics – race, age, gender, geographic location.
Problem is, demographics don’t vote. People do.
More interesting yet, people don’t vote based on who they are or where they live. They vote based on what they believe about how the world works.
So if you think that everyone in a particular demographic category believes the same thing, don’t go into political consulting.
And if you’re a marketer or business owner who relies on demographics to understand your customers and anticipate their choices, consider thinking beyond that to what really matters to them looking at the world from the inside out.