Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make […]
Guiding Narrative
There’s now a good people research company.
Since childhood, I’ve been fascinated by the story we tell ourselves about the world. I’ve come in recent years to
There’s now a good people research company. Read More »
Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer
Personas should be based on narratives. Read More »
Brands are cultural symbols.
When you think of your company, it means something specific to you. That interpretation in your mind is your “brand”
Brands are cultural symbols. Read More »
Your “mental frames” may make you scamable.
Ever gotten an email offer, a phone call, or seen an ad that didn’t feel right to you, or seemed
Your “mental frames” may make you scamable. Read More »
Personalization should be personal.
Marketers, UX designers, and product owners have accepted “personalization” as the pinnacle of customer engagement. Customize the customer experience based
Personalization should be personal. Read More »
There’s only one story that matters.
The goal of social research is to understand why groups of people think and behave as they do. Social structure,
There’s only one story that matters. Read More »