Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make […]
First-Party Data
Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer
Personas should be based on narratives. Read More »
Knowing nothing is a high art.
Seems that in the “information” age we all should be rushing to accumulate knowledge. Right? After 30 years of looking
Knowing nothing is a high art. Read More »