Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make life so much easier! Imagine knowing exactly what your customers or employees are thinking. While we can’t do that (yet), there is a way to get close. The Good People Research Company has an approach that helps you understand why people—whether customers, employees, or even friends—make the decisions they do. It also reveals how they process your actions emotionally and mentally. Imagine This: What if you had a trusted “advisory committee” of customers and
There are 5 gestures of trust.
We spent two years (from 2015-2017) with the Better Business Bureau exploring what today’s consumers feel is a “better business.” First, we sat down with, listened to, and observed a diverse group of 18 consumers in their homes or workplaces in four U.S. cities — Charlottesville (VA), NYC, Atlanta, and Seattle — and had them describe, in-depth, their experiences with companies in daily life, positive or negative. We then later explored the concepts that emerged from these conversations with consumers and businesses across the United States and Canada via survey
Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer types or “archetypes.” Have a prototypical customer that you can envision, and you have a better feel for how to design a product or service that will have value for the idiosyncratic customer and learn how you might communicate with the customer most effectively.Most of the time, personas are developed based on statistical modeling that ferrets out how different data about customers consistently “cluster.” These clusters show, with a level
Personalization should be personal.
Marketers, UX designers, and product owners have accepted “personalization” as the pinnacle of customer engagement. Customize the customer experience based […]
Expect expectations.
When it comes to delivering value to others, if you know why they do what the do, you can deliver value that
There’s only one story that matters.
At The Good People Research Company, we believe the key to understanding human behavior lies in one simple truth: it’s all
