Read my mind.
Understanding What Really Drives Your Customers and Employees We all wish we could read minds, especially in business—it would make […]
Authenticity
There’s now a good people research company.
Since childhood, I’ve been fascinated by the story we tell ourselves about the world. I’ve come in recent years to
There’s now a good people research company. Read More »
There are 5 gestures of trust.
We spent two years (from 2015-2017) with the Better Business Bureau exploring what today’s consumers feel is a “better business.”
There are 5 gestures of trust. Read More »
Personas should be based on narratives.
Most marketers and product designers value “personas,” typically recognized as profiles or compilations of characteristics that distinguish and define customer
Personas should be based on narratives. Read More »
You can read the room for the social code.
Every group has a social code. Sometimes it’s called the “unwritten rules of conduct” and sometimes it’s called plain “culture.”
You can read the room for the social code. Read More »
Personalization should be personal.
Marketers, UX designers, and product owners have accepted “personalization” as the pinnacle of customer engagement. Customize the customer experience based
Personalization should be personal. Read More »
Expect expectations.
When it comes to delivering value to others, if you know why they do what the do, you can deliver value that
Expect expectations. Read More »
There’s only one story that matters.
The goal of social research is to understand why groups of people think and behave as they do. Social structure,
There’s only one story that matters. Read More »